TRNSMT Festival
Project Overview
Nova Studios partnered with TRNSMT Festival to manage and deliver the entertainment and content strategy for the Budweiser activation. Our role was to curate an engaging, trend-led experience by booking DJs, coordinating talent, managing artist liaison and producing high-performing social content. The objective was to create a standout brand activation that maximised audience engagement while strengthening Budweiser's presence at one of Scotland's largest music festivals.
Project Info
- Client
- Pepsi / Budweiser
- Industry
- Events & Entertainment
- Location
- Glasgow Green, Scotland
- Duration
- 1 month
- Completed
- June 2026
- Services
- Content ProductionCampaign ManagementDJ BookingArtist LiaisonUGC CreatorsInfluencer Partnerships
The Challenge
With thousands of festivalgoers attending each day, the challenge was to make the Budweiser activation stand out in an incredibly competitive environment. The experience needed to feel authentic, culturally relevant and visually engaging, while seamlessly coordinating DJs, artists and creators to deliver memorable moments that translated into high-quality digital content and brand exposure.
The Solution
Nova Studios delivered the activation from end to end, curating a lineup of DJs, managing artist liaison and sourcing creators who aligned with Budweiser's brand and audience. We oversaw the on-site experience to ensure every element felt current and engaging, while capturing premium photo and video content designed for maximum reach across social media. The result was a vibrant, high-energy activation that combined live entertainment, influencer marketing and content production to create a lasting impact both at the festival and online.
Results
Services Used
The Outcome
The campaign generated record online engagement for the festival, with multiple posts going viral across Instagram and TikTok. Ticket sales exceeded targets and the content created became benchmark material for future festival marketing campaigns in Scotland.
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